Blue Industry

The secret to the most comfortable men's underwear - our MyPakage Technology™ - no more shifting or adjusting throughout the day! Our printed Classic Boxer Brief is made from Modal. This unique and natural fabric is 50% more absorbent than cotton, extremely breathable, wrinkle and pill resistant – just a hit of spandex allows it to hold its shape all day, as you carry out your days adventures. The seam placement and design also gives you a gentle lift and enhanced shape, so you look and feel great!

Designed with everyday comfort in mind. Lightweight, extremely comfortable, affordable, and plenty of colour options is what makes the Weekday our best seller