Gustav Peterson and Emrik Olausson, founders of Swedish label Limitato use clothing to capture iconic moments in pop culture history. Since it’s grand debut onto the world fashion stage in 2017 during Florence’s historic Pitti Uomo fashion week, the brand’s refreshing can-do mentality feeds the wearer’s ability to innovate and change, catering for those who set their own agendas and live life to the fullest. Limitato comes together to collaborate with some of the world’s most illustrious artists and photographers, from whose collections they use selected pieces and convert them into ’Limitato Wearable Art’. The love and attention to detail that goes into every limited-edition garment reflects the exceptional caliber of the original work. The brand’s signature t-shirts are poignant, statement-making pieces which celebrate ‘a history for the future’. Through fashion, Peterson and Olausson aim to make us ignore differences, reach out and connect across barriers and engage honestly in ways only deeply social experiences can do.