What started off as a bet over beers between two friends has now become the ZANEROBE brand as we know it. Intending to right some fashion wrongs that were present in Sydney at the time, Jono and Leith decided to go into business together. We design what we want to wear and we work with people who resonate with us. We generally have close personal relationships with our photographers, social media influencers, musicians and artists. This creates authenticity in our partnerships and a sense of community.