Reigning Champ X Muhammad Ali
TRUTH
Muhammad Ali, the greatest sportsman of the last century, is unrivalled in his legacy of advocacy and outspokenness. As a lifelong champion of social justice and civil rights, Ali laid the groundwork for generations of activist athletes to follow, who 50 years later, are just now starting to fill the massive chasm that he left behind.
"Truth", the poem first recited by Ali in 1974 on ITV's World of Sport in London, is perhaps more poignant now than it ever was. Inspired by his powerful message, Reigning Champ celebrates the legend with a project spread across digital and physical spaces in three major cities, New York, Los Angeles and Toronto, while bringing together a tapestry of athletes, creators, thinkers and activists, who stand firmly in their belief that now, more than ever, "Truth in the end shall win".
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